We make marketing technology and customer experience survey data that becomes your most valuable content and AEO asset.

Most B2B companies do not need another generic blog post. They need something only they can publish: new evidence about what their market thinks, prioritizes, and plans to do next. TrendCandy turns those unanswered questions into proprietary industry intelligence. For marketing technology and customer experience companies, that means research that captures how marketing leaders are navigating AI disruption, budget pressure, and the shift to AI-search visibility.

Martech and CX buyers are marketers who have seen every content play in the book. They recognize recycled claims and self-serving data. Proprietary research cuts through that skepticism by delivering evidence about the very challenges they are trying to solve — and positions your platform as the partner that truly understands what is changing.

A well-designed marketing technology survey can reveal: how marketing teams are allocating budget between traditional channels and AI-driven content; what CX leaders identify as the biggest loyalty drivers in 2026; where the gap between executive CX priorities and frontline execution is widest.

We plan potential headlines before fieldwork, then engineer the questionnaire for useful comparisons, defensible statistics, and commercially relevant stories. We survey the exact audience you need to influence.

A single survey can produce dozens of statistics and story angles. One flagship report becomes the anchor, while the same evidence powers PR, blog posts, LinkedIn content, webinars, events, paid campaigns, nurture, SEO, AEO, and sales conversations. For your marketing technology company, that can include: a state-of-marketing benchmark report; CMO-focused PR and bylines; content designed for every stage of the martech buying cycle.

AI assistants increasingly answer buyer questions directly. Repeating existing information gives them little reason to cite you. Original surveys provide unique statistics, named benchmarks, and direct answers that can be extracted and attributed. TrendCandy structures the findings as focused, AI-citable pages — not just one gated PDF.

TrendCandy runs the entire pipeline: strategy, questionnaire design, programming, respondent recruitment, fieldwork, analysis, and story development. Most projects take approximately two to three weeks. You receive story-ready data — not a spreadsheet your team must decode.

The best research gives journalists a statistic, executives a point of view, buyers a benchmark, sellers a credible conversation starter, and AI engines a distinct source. If you want to lead the martech conversation, investigate what the market does not know yet — and own the answer.